Spanning influence, social, community, and content creation, I have partnered with household brands across CPG, beauty, food and tech. I bring a 360° perspective to influencer marketing, leveraging in-house experience collaborating with retail, e-commerce, shopper, and PR teams to deliver campaigns that are strategically aligned, creatively compelling, and fully cohesive driving measurable business impact. I have delivered results on budgets of any scale, balancing strong creative judgment with data-driven insights to craft campaigns that resonate with target audiences and drive measurable engagement.

I am currently a Strategist on the Influence and Social team at Suave Brands Company, where I cultivate creator partnerships, develop influencer strategies, and execute programs across brands, including ChapStick and Suave. My role involves driving annual budget strategy and managing end-to-end campaigns—from creator selection and brief development to content approvals—delivering cohesive storytelling and impactful national reach.